Comparison of Principal Register, Supplemental Register, and Common Law Trademark Rights

(Advantages of Federal Registration)


Trademark Rights

Principal Register

Supplemental Register

Common Law

Bring infringement suit in federal court based on the federal registration

YES

YES

NO

Can be used by trademark examiner against future applications of confusing similar marks

YES

YES

NO

Mark is easy to find for search reports

YES

YES

NO

Owner can use ® to symbolize federal registration

YES

YES

NO

Incontestability of mark after 5 years

YES

NO

NO

Statutory presumption of validity

YES

NO

NO

Statutory presumption of ownership

YES

NO

NO

Statutory presumption of distinctiveness or inherently distinctive

YES

NO

NO

Statutory presumption of exclusive right to use the mark in commerce

YES

NO

NO

Can be recorded with US Customs and Border Protection (CBP) to prevent importation of infringing goods

YES

NO

NO

Ability to bring federal criminal charges against traffickers in counterfeits

YES

NO

NO

Use of the U.S. registration as a basis to obtain registration in foreign countries

YES

NO

NO


PLAN FOR A DISTINCTIVE, SUCCESSFUL, STRONG  FEDERALLY REGISTERED TRADEMARK

To verify a potential trademark is strong, is available to use, and is ready to register, the process should be more than a direct hit federal search. To maximize the commercial strength and minimize the weaknesses of a trademark, we start with these five steps:

1) Verify Inherent Strength (this avoids merely descriptive, geographically descriptive, likelihood of confusion and other office actions),

2) Verify Right to Use, (this avoids likelihood of confusion refusal office actions and others)

3) Verify Right to Register, (this avoids many types of refusals including merely descriptive, deceptively misdescriptive, geographically descriptive and others that can often be predicted)

 4) Verify the potential mark (as currently used) Functions As A Mark, and (this avoids specimen refusals, trade name refusals, and others. The USPTO is looking for valid use not just any use of a mark.)

5) Verify that the Goods and Services ID is both the correct and the maximum claim that are user can make and verify that the Goods and Services ID meets USPTO requirements before filing. (This avoids office actions to correct incorrect IDs  which can slow down a registration. Incorrect IDs  may be corrected during the prosecution of a trademark if they do not materially alter the mark or the ID. Correcting problems before application saves time and money. Filing in a new class after an application has been submitted to cure a problem ID is the same price as a new application in that class.)

*We don’t stop here but this is a good start!


Call us at (651) 500-7590 for a Strong Trademark. A Strong Trademark is Not Just a tool to increase sales to customers–it is also easier to sell to your investors & licensees.


Not Just Patents ® is a registered trademark of Not Just Patents LLC with a USPTO Federal Trademark Registration (R/N 3556868-service mark for Legal Services).


StepsToATrademark.com


Call 1-651-500-7590 or email  [email protected] for U.S. Licensed Attorney for Trademark Searches and Applications; File or Defend an Opposition or Cancellation; Responses to Office Actions; Send or Respond to Cease and Desist Letters.

For more information from Not Just Patents, see some of our other mobile-friendly pages:

Approved for pub-principal register    Trademark FAQ

Trademark Electronic Search System (TESS)

Statement of Use  

Application status is abandoned

Trademarkable

New Foreign Applicant Rules: U.S. Attorney Required

TEAS Plus vs TEAS Reduced Fee  Trademark specimen file type

What does abandoned trademark mean?

What Does ‘Use In Commerce’ Mean   Abandoned Trademark

What does published for opposition mean?

What are the steps in a trademark opposition?

Examples Likelihood of confusion

How many days until my trademark registers?

Why trademark search on TESS

Can I use an abandoned trademark?  TEAS Plus

Trademark Timeline

Pseudo mark  Strong Trademark  Assessing Trademark Strength

Standing: TTAB

MyUSPTO Help

Verify a trademark   TEAS RF

DuPont factors Proof of Use Audit

TEAS help for trademark applications

Tmk maintenance  First to File TM

Citable  Examples of Likelihood of confusion  Extensions of time

Would your  trademark registration pass a proof of use audit?

Trademark searching examples

Searching Published Trademarks

Trade name cease and desist Trademark Opposed?

Overcome Likelihood of confusion refusal  TESS trademark check

Trademark Goodwill

Oppose or cancel?

Grounds for oppositions

Affirmative Defenses

Grounds for cancellation

Counterclaims

Family of trademarks  

Trademark opposition timeline

When does my brand start earning rights?

Extension of time to oppose

Cease and Desist DIY

Discovery conference checklist Avoiding Similar Trademarks

What evidence is discoverable in a TTAB proceeding (opposition or cancellation)?

© Not Just Patents LLC  (651) 500-7590  [email protected]    This web site is for informational purposes only and is provided without warranties, express or implied, regarding the information's accuracy, timeliness, or completeness and does not constitute legal advice. No attorney/client relationship exists without a written contract between Not Just Patents LLC and its client. Past performance is no guarantee of future results. Privacy Policy Contact Us